O Persuasion the Art of Influencing People James Borg Pdf

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 · 649 ratings  · 50 reviews

Start your review of Persuasion: The Art of Influencing People

Reading this book volition certainly do no harm - worst that can happen is you'll detect an idea or ii that you lot'll be able to put in do and meliorate your persuasive skills. As such, I did not waste my time reading information technology and yous won't either.

That having been said, I'll accept to agree with some of the reviews here: I too have found the book rather basic and aimed at the very unexperienced reader wanting an intro to the subject. The two aspects I personally similar the to the lowest degree are:
1) I think a book like t

Reading this book will certainly do no harm - worst that can happen is you lot'll find an thought or 2 that you lot'll be able to put in practice and better your persuasive skills. As such, I did not waste my time reading information technology and you won't either.

That having been said, I'll accept to hold with some of the reviews hither: I too have institute the volume rather bones and aimed at the very unexperienced reader wanting an intro to the discipline. The two aspects I personally like the to the lowest degree are:
1) I think a book like this i would do good from a much more than in depth and cross- disciplinary review of seminal studies in psychology and behavioural scientific discipline (and more) - although I appreciate that that would narrow the target audience significantly.

2) The sample dialogues used throughout the books seemed too imitation to me, presenting an overly negative or postive scenario each time, both of which are hard to imagine in reality - although I capeesh that the writer's aim here might exist exactly to give the reader benchmarks at one or the other extreme.

The coffee breaks at the cease of each affiliate were good though: having to fill in the blanks definitely helped me memorise some of the cardinal points more hands than usual.

...more

Feb 13, 2021 Amy Wood rated information technology actually liked it

A simplified but effective guide to (positively) persuading people.

My three top highlights from the volume include:

- Waking me up to the importance, and ways, of maintaining attending. It sounds so obvious but the writer'south examples prove how like shooting fish in a barrel it is to lose information technology.

- That you forget details (like someone'south name) considering y'all actually don't intendance enough, or you're too decorated worrying most how you lot come across to hear or remember what they've said.

- The power of psycholinguistics, in particular focusing o

A simplified but effective guide to (positively) persuading people.

My three top highlights from the book include:

- Waking me up to the importance, and ways, of maintaining attending. It sounds and then obvious but the author's examples testify how like shooting fish in a barrel it is to lose it.

- That yous forget details (like someone's proper noun) because y'all actually don't care plenty, or yous're too busy worrying virtually how you come beyond to hear or remember what they've said.

- The power of psycholinguistics, in item focusing on the positives and asking questions to assist others come to a conclusion.

If you're looking for a loftier brow, academic view on persuasion psychology, this volume isn't for yous. Some advice was valuable but very basic, and the corporeality of examples is a bit over-the-height at times.

Just it'southward a quick read and very helpful for improving your dealings with other people.

...more

Oct 15, 2017 MF rated it it was ok

All of the ideas in this book could be ameliorate condensed into 100 pages or less. I establish his numerous examples boring, which is ironic for a book that purports to exist the get to on persuasion skills. The quiz didn't have related answers at the back, and so I abandoned that. The summary at the end of each chapter was another boring and unnecessary scrap of filler. The book taught me a few things, just it lacked order and interest. (Why wasn't Aristotle'southward fine art of persuasion explored more? That would have bee All of the ideas in this book could be better condensed into 100 pages or less. I plant his numerous examples boring, which is ironic for a book that purports to exist the become to on persuasion skills. The quiz didn't have related answers at the back, then I abandoned that. The summary at the end of each chapter was some other boring and unnecessary flake of filler. The book taught me a few things, but information technology lacked order and interest. (Why wasn't Aristotle's art of persuasion explored more? That would have been interesting, just information technology was raised and dropped.) ...more than

Feb 10, 2014 Zvonimir rated it really liked it

This volume will not teach yous to be the chief of persuasion; rather, it will present you certain things to notice while communicating with partners and co-workers and so you can recognize feelings and intents that people you talk to don't verbally tell yous. I liked it because information technology largely succeeds modest class about business communication which I attended.
Overall, it is a overnice and elementary book! This book volition not teach you to be the primary of persuasion; rather, it will present y'all certain things to notice while communicating with partners and co-workers then you can recognize feelings and intents that people you talk to don't verbally tell you. I liked information technology because information technology largely succeeds pocket-sized course about concern communication which I attended.
Overall, it is a nice and simple volume! ...more

I found this book to exist slightly dry in the beginning, and therefore slogged through the beginning couple of chapters. It picked upwardly nicely soon after, though. And when I began to put what I was learning into practise...WHOA. These things actually work. I didn't even use all of them or put in an insane amount of effort. I simply fabricated a conscious decision to make five fiddling changes to the conversations I was having with others (ex. relaxing my posture, using their name, eye contact, pleasant tone of vocalization I found this book to be slightly dry in the beginning, and therefore slogged through the first couple of capacity. Information technology picked upward nicely soon after, though. And when I began to put what I was learning into do...WHOA. These things actually piece of work. I didn't even utilise all of them or put in an insane amount of try. I just made a conscious determination to make 5 little changes to the conversations I was having with others (ex. relaxing my posture, using their name, eye contact, pleasant tone of voice, and making statements to show that I have idea virtually where they're coming from and how they're feeling--more often than not saying that I am aware of how busy they are or how frustrating a state of affairs may be for them-- and THIS ONE has been the virtually helpful. I can't fifty-fifty believe how much more than receptive people are to me). Instead of approaching an result similar I have a problem with the other person, I now approach it as though we are on the same squad trying to find a win-win solution to the discrete problem. The results take been astounding! I tin can't wait to keep improving and practicing. I'd eventually like to make these skills second nature. I highly recommend for literally everyone. ...more

May 26, 2019 arachidonics rated it really liked it

"Volition I ever give a self-help or business organisation book more than three stars? Now THAT's going to have some persuading." I thought to myself while picking this one up.

I started this book because of sheer boredom and because I was not emotionally fix to be involved in another fictional storyline (not after reading A Identify For Us by Fatima Farheen Mirza - still recovering from that masterpiece of a book).

Only withal, I found it lying around on my bookshelf, and then requite it a try I must.

It's a book primarily ai

"Will I ever give a self-help or business book more than iii stars? Now THAT's going to take some persuading." I idea to myself while picking this ane up.

I started this book considering of sheer boredom and considering I was not emotionally ready to be involved in another fictional storyline (not after reading A Place For Us by Fatima Farheen Mirza - still recovering from that masterpiece of a volume).

Only still, I establish it lying around on my bookshelf, so give it a endeavor I must.

It's a book primarily aimed at people who work in a business organisation setting. Not me correct now. Not me ever, I retrieve.
And all the same, it'due south broken the Iii-Star-Curse.

It's a unproblematic, cutting-to-the-hunt, type of book. With witty anecdotes and humorous examples, James Borg really paints the picture of what you should (and shouldn't) do, to turn your meetings (or conversations) into a seamless affair.

A must-read if yous're into the psychology of conversation.

...more than

Nov 22, 2020 Suzanne rated it it was ok

I bought this volume in London in a train station store in 2011. I read the 2nd Edition published in 2007. The volume has 261 pages and I needed iii days to read it. I did not enjoy at all and was forcing myself, every bit I wanted to read all of my unread books sitting on my bookshelf for ages, and those ones is one of them.

The first edition was published past Pearson Prentice Hall in 2004.
Today, I saw on Amazon, the author is on his 4th Edition published in 20013.
I read the second from 2007.

We are in 2020, an

I bought this book in London in a train station shop in 2011. I read the 2nd Edition published in 2007. The book has 261 pages and I needed 3 days to read it. I did not enjoy at all and was forcing myself, every bit I wanted to read all of my unread books sitting on my bookshelf for ages, and those ones is i of them.

The first edition was published by Pearson Prentice Hall in 2004.
Today, I saw on Amazon, the author is on his 4th Edition published in 20013.
I read the second from 2007.

Nosotros are in 2020, and even though the title is highly-seasoned and very famous publisher house, I institute the content of the book then misleading and confusing. Specially that this is my discipline and practice at piece of work.

There are so many clear and straightforward techniques today on line; or in projection direction PMI Guideline. The Case-Study scenarios used in this book in some chapters, are and so trivial, and not justified afterward.

The exercises at the end of each chapter : the author should put a number side by side to each question and and then propose the answer word, use MCQ, instead of leaving the blank and use the commencement alphabetic character of the word. It is not used anymore!

I give 2 stars out of 5, even though I exercise not find information technology is worth more than. Avoid reading this volume!

If you still want to read the book, go directly to Chapter northward°6. The merely Chapter worth reading.

...more than

Jun 07, 2021 Monica Metzger rated it really liked it

In this volume, Persuasion: The Art of Influencing People, James Borg is throughout and detailed in everything that communicates, and how this affects everything we do in life. From our words, to our tone of vocalization, from our body language to our ability to read others, it takes y'all on a journey filled with examples to acquire from. It emphasizes the importance of how small changes in the fashion we talk and engage with other can accept unexpected furnishings and results. The main topics explored are: empathy, In this book, Persuasion: The Fine art of Influencing People, James Borg is throughout and detailed in everything that communicates, and how this affects everything we do in life. From our words, to our tone of vocalism, from our body language to our ability to read others, it takes y'all on a journey filled with examples to larn from. It emphasizes the importance of how small changes in the way nosotros talk and appoint with other can have unexpected effects and results. The master topics explored are: empathy, being a good listener, keeping attention, decision-making your trunk linguistic communication, cultivate memory skills, how to say the right things at the correct time, the importance of phone etiquette, negotiation, dealing with difficult people and how to deal with dissimilar personality types. All this, with one goal in mind: how to convince people to listen to you, and follow you lot...or how he likes to describe it: how to take people from indicate A to point B, without even realizing information technology.
Though some parts of the volume might seem "common knowledge", I like to think that common sense is no longer and so common anymore, so I definitely suggest this book for anyone who needs a reminder and a refresher on the topic, or for those who are at loss and demand to advice on how to principal this very important art of communication. ...more

This book covers diverse topics almost persuasion.

It focuses on empathy, establishing connections (rapport) with people, removing distractions, remembering names, and much more than.

Even if yous are non interested in selling in a corporate context (which is the main focus of the book), it has interesting points.

At the least, it helps you to pay attention to sure behaviors that you (or others) may be doing unintentionally.

A skillful volume, and what i have understood the most is that it teaches usa more on cocky. After self you would know how to bargain with others. It contains Important things to watch out for when dealing with people. Very subtle and not a means of manipulation but a mode to go others to see your point of view in a fair and overnice manner. You should read information technology too for self comeback.

This volume can help you at initial steps towards building your career. While most of ideas and statements are basic, one might take hold of couple of advices like importance of names or listening skills enhancement. I also liked an example problem about hotel male child quite interesting.

December fourteen, 2017 Jack Chu rated it really liked it

It was like to other negotiating books that yous tin find elsewhere but the concept is at that place.

probably 3.v-4

some central points on the more micro level; and 'to-dos' and techniques to test out.

probably three.5-4

some primal points on the more than micro level; and 'to-dos' and techniques to test out.

...more

This book is ok. Quite basic. Some of the examples are a bit far fetched and I feel the book was kind of fatigued out for the sake of it.

Nov 20, 2020 Juvita rated it it was astonishing

Key aspects explained in such simple, yet professional manner, hands readable.

Provides basic introduction to all the aspects of proper communication. If you are beginner in learning all of that, information technology volition be useful, otherwise, it will not bring much value.

Got as well repetitive and struggled to end

May 17, 2015 Eman Abdulaziz rated it actually liked it

Some of the book content is really rich and insightful; and information technology has a clear understanding of what make/how/why people tick, emphasizing that empathy is a fundamental factor when it comes to persuasion. Also that; information technology provides you with invaluable points on listen-reading and tackling difficult personalities.
Notwithstanding; large part of the volume is hardly new or useful to those who take college than average interpersonal skills.

In sum, according to the author, good persuasion skills prevarication in; identifying and unders

Some of the volume content is really rich and insightful; and it has a articulate understanding of what make/how/why people tick, emphasizing that empathy is a key factor when it comes to persuasion. Besides that; information technology provides you with invaluable points on mind-reading and tackling hard personalities.
However; large role of the volume is hardly new or useful to those who take college than average interpersonal skills.

In sum, according to the author, practiced persuasion skills lie in; identifying and understanding the feelings of a person, determining his/her personality blazon, utilizing the best communication method that is compatible with him/her, and adopting the most appropriate negotiating skills.

...more

January 26, 2013 Lucinda rated it information technology was ok

It is piece of cake to follow and draws from peer-reviewed literature and dominant theories in the field. However, it is very simplistic. This book is really targeting the general public, and then if you take no prior noesis of psychology and are looking for a quick read, then it volition arrange you. If, similar me, you do accept prior knowledge of psychological theory then it volition feel a bit cavalier and you won't really gain much from reading it. It is easy to follow and draws from peer-reviewed literature and ascendant theories in the field. Withal, it is very simplistic. This volume is really targeting the general public, so if yous accept no prior knowledge of psychology and are looking for a quick read, then it volition arrange you lot. If, like me, you do have prior knowledge of psychological theory then it will feel a bit condescending and you lot won't really gain much from reading it. ...more

Zilch new, just a epitomize of stuff you are probably already aware of such equally agile listening. It's a practiced reminder of what you should be doing when you interact with others, and it certainly focussed my attention and fabricated me think about how I was dealing with people. But overall it is merely the same rehashed self-help stuff seen many times before. Nothing new, just a recap of stuff you are probably already enlightened of such as agile listening. It'south a good reminder of what you should be doing when yous interact with others, and information technology certainly focussed my attention and made me think nigh how I was dealing with people. But overall it is but the same rehashed cocky-help stuff seen many times before. ...more than

December 25, 2009 David Menzies rated it really liked it

I bought this while I was at an airport in Scotland. I actually liked how it was laid out, and also how the diagrams related to the text on the page. The information was to the point and all very informative.

I would recommend this book for someone who is looking for a broad overview of the basic psychology behind standard interpersonal relationships.

Jan 12, 2011 Maitte rated it liked it

So far so good. It describes mutual communication mistakes and what to do to improve communication.
Great volume for anybody, more so for those dealing with a diversity of people at a daily basis. Keen for business and sales people.

An okay book, only that i wouldn't buy/read if I knew it before!
I feel some disconnection in the topics and non a single fourth dimension some loose ends. What annoyed me big time is how easy it's i go lost in the thread of ideas, and i guess it has something to do with the writer style. An okay book, but that i wouldn't purchase/read if I knew it before!
I feel some disconnection in the topics and not a single time some loose ends. What annoyed me big time is how easy it's i go lost in the thread of ideas, and i guess it has something to practice with the writer style. ...more

October 19, 2012 Russel rated it it was amazing

I really liked this book considering it really talks about communication skills on several levels and social psychology. At that place are a lot of applied tips in this volume and things that I have definitely integrated into my dealings with people on a daily basis.

Feb 21, 2013 Petr rated it did not similar information technology

Some good observations, but many superfluous or false assumptions tend to drag the books worth down. With a grain of common salt can assistance y'all to learn something near persuasion, without it the volume just leaves a nasty palatableness.

I gave upwardly on it for personal reasons :)

Jul 25, 2011 Niels rated information technology actually liked it

a nice refresher... fast motivational read...

Nov nineteen, 2011 Emy rated information technology information technology was ok

Well written and interesting, but I didn't learn anything new (it seems I already exercise everything recommended). Well written and interesting, simply I didn't learn anything new (information technology seems I already practise everything recommended). ...more

Jan 08, 2012 Chris rated information technology liked it

I read this quite rapidly because information technology was interesting but I think I volition have to read it again to know what I learned from it.

Business consultant and psychological coach, James Borg, specialises in the areas of interpersonal skills, management and business evolution. His career spans the spectrum of advertising, sales, marketing and journalism, He conducts regular workshops on persuasion; how to develop a super memory; and 'positive psychology'.

James Borg became interested in magic and 'mind-reading' at the age of ix an

Business consultant and psychological double-decker, James Borg, specialises in the areas of interpersonal skills, direction and business organization development. His career spans the spectrum of advertising, sales, marketing and journalism, He conducts regular workshops on persuasion; how to develop a super memory; and 'positive psychology'.

James Borg became interested in magic and 'mind-reading' at the age of 9 and afterward was - a few years later - admitted as ane of the youngest-e'er members of the Magic Circle. In his book Persuasion he reveals that in that location is a lot we tin can learn from magician's tricks to help united states of america gain persuasive powers to use in work and life.

After graduating in London, with degrees in both economic science and psychology, James Borg had a successful career in advertising, sales, marketing and journalism. This equipped him well for his current role equally a work psychologist, business concern consultant and trainer in persuasion techniques, interpersonal skills and memory comeback. With his fascination for the man mind from a young age (he was admitted as one of the youngest ever members of The Magic Circle later his demonstration of 'listen-reading' and retentiveness feats) he performed occasionally with a routine known as 'The mind and magic of James Borg'. Tuning in to other people's thoughts - and being aware of our ain - is his prescription for success in all aspects of life. He'due south often invited on BBC radio and was selected every bit a Harvard Business organization Review writer for May 2009.

...more

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